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FASHION
HOLIDAY ICONS: YOUR SUMMER STYLE REFRESH IS HERE
By Ayis Stephen-Diver, 21 April 2025

Whether you’re off to the beach, a city break or just prepping for a UK summer, stay on top of your SS25 wardrobe with help from our new edit: Holiday Icons. Considering its rarity, we’re firm believers that sunny weather should be soaked up in style. This season, that means swimwear in trending shades, fresh prints and saturated colour – and we've got it in spades. Give your wardrobe a sunny switch-up with these looks and add them to your packing list.
OUR SS25 HOLIDAY ICONS:
WEAR YOUR STRIPES
CHOOSE PRIMARY COLOURS
Speaking of colour, the Holiday Icons edit goes heavy on vivid primary shades. Catch us wearing butter-yellow skirts and graphic tees on off-duty days and cobalt co-ords with statement gold jewellery for that all-important golden-hour shot. There’s no better way to romanticise your summer than matching your ‘fit to the blooming flowers, blue skies and colourful lights that surround you.
RELAXED SILHOUETTES
An eye for fun prints and accessories is all you need to make those traditionally casual combos serve. Style baggy jeans and T-shirts with kitten heels, bangles and a statement bag for an elevated everyday 'fit. When it comes to swimwear, go casual with your coverups and amp up your everyday bikini with some ultra-oversized shorts with a linen shirt hanging off your shoulders.

ASOS DESIGN fan bust mini dress, coming soon
DETAILS MAKE A DIFFERENCE
You’re scrolling through your holiday pictures and one particularly IG-worthy image stands out – you’re wearing a mini dress with fan-like appliqué, neutral heels and a bright smile. OTT details tend to have that editorial, fresh-off-the-runway vibe – and they’re the name of the game in the Holiday Icons edit.

Pictures: ASOS
RETRO ACCESSORIES FOREVER
Redefined nostalgia is present throughout this edit – from stripes to the iconic headscarf + sunglasses duo once adored by Old Hollywood stars. Don’t just wear it with dresses, take advantage of the look – it instantly adds a touch of timeless elegance to a co-ord or denim moment. You get full stars if your jewellery is just as old-school – bangle stacks and stone pieces, we’re looking at you.