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TREND
INTRODUCING: DOWNTOWN DREAM
By Lizzie Griffin, 24 March 2025
Meet our SS25 campaign and the trend to know: Downtown Dream. Inspo is everywhere at ASOS, and this season is all about the journey. From the buzz of the city when you first touch-down to exploring the unexpected and seeing the golden glow of the sun setting in the skyline, we’ve captured the adventure in every style. Think folk-inspired details, soft textures, suede and more. Ready to see how to wear it? Let's go!
THE KEY LOOKS:
TAKE A STROLL IN A LACE MINI + COWBOY BOOTS
BROWSE THE SNACKS IN CROCHET + KHAKI
SERVE THE UNEXPECTED IN PATCHWORK PRINTS + SPORTSWEAR
