ASOS 24/7: Come Behind The Scenes Of Our Face + Body Pop-Up In London

Picture: Michaela Efford

Last week we took over Shoreditch with the ultimate beauty experience: ASOS 24/7 – the one-stop corner shop for all your Face + Body needs. Featuring 20 of our top brands from MAC to Sol de Janeiro and Sunday Riley, the shelves were filled with product while DJ Talia A. Darling kept the vibes strong with music in the freezer aisle – so chill. Read on to find out more about the pop-up, our new product drops and see who came to do a routine shop.

Pictures: Michaela Efford

THE EXPERIENCE

Our shoppers were able to venture into three different rooms in the pop-up – the main store, the storeroom and the infrared room. The aisles in the main room were stocked with Face + Body must-haves, Talia A. Darling was on the decks, and with CCTV and convex mirrors all around, there were plenty of opportunities to capture the perfect grocery-store selfie. Meanwhile, the storeroom area made way for skin assessments and a chance to customise a Laneige moisturiser with gems. After all that shopping it was time for a much-needed break, so everyone had a chance to relax in our infrared room with light-therapy masks.