DENIM BY ASOS: YOUR ULTIMATE FIT GUIDE

A new cast of denim fits has landed on ASOS, coming in a breadth of washes, rises and silhouettes. Finding denim that’s just your type can feel exhausting, but that’s where we come in. If your aim is to serve off-duty model, the Barrel is the one for you. Is comfort your objective? Look no further than the Baggy. Here is a breakdown of the seven key silhouettes of 2025, starring ASOS DESIGN and other must-have brands.

ASOS DESIGN high waisted barrel leg jeans in ecru, £38

 

#1: BARREL

Featuring a curved outseam for a balloon-like shape, the Barrel is the star jean silhouette of 2025. They've become increasingly popular since Alaïa put them on the runway in AW23, and now they're being adopted by fashion girls everywhere. Whether you lean into the avant-garde vibe by styling them with sculptural shirts and blazers or balance the proportions with a fitted top, expect to take them with you to appointments, the office, post-work plans and beyond this year.

ASOS DESIGN baggy jeans in mid blue, £36

 

#2: BAGGY

The Baggy fit is a season-proof staple for every type of girl – you’re guaranteed to spot them on the corner of every street, at every party and on every holiday. The loose silhouette is ideal for chronically on-the-go people who need room to be their fullest selves.

ASOS DESIGN soft wide leg jean in rich indigo, £36

 

#3: WIDE LEG

The Wide Leg is best styled simple – think basics like a black T-shirt, minimalist heels and a clutch that lets the jeans do the talking. With an exaggerated straight cut that’s consistent from hip to hem, this modern silhouette is equal parts comfortable and stylish.

Jeans, coming soon.

 

#4: STRAIGHT

With its balanced proportions, the Straight is a must-have if your aim is to look effortlessly cool. As they’re slightly more fitted without creeping into skinny territory, they slot in seamlessly with casual pieces like trainers, oversized jumpers and wool coats. Don't be fooled though, they can easily be dressed up – she's versatile.

Jeans, coming soon.

 

#5: MOM

Their tapered shape, relaxed feel and ability to flatter any figure has made the Mom jean a timeless silhouette. A slightly oversized mid-rise pair that hangs off the hips is your go-to, but more rigid denim can give you a professional look.

ARKET Azalea high rise stretch skinny leg jeans in mid wash blue, £87

 

#6: SKINNY

Famous for their sculpting shape and once infamous for being “out”, the Skinny jean resurgence is one for the history books. We're styling them for the new season by tapping into noughties trends – think slouchy off-the-shoulder tops and statement heels.

Levi's ribcage bells high rise flare jeans in light blue, £110

 

#7: FLARE

This nostalgic silhouette is often mistaken for bootcut, but the difference is in the former’s more understated flare from the knee. Lean into that boho vibe for spring by teaming yours with the shade of the season: brown. Relaxed accessories and suede details will finish the look – perfect for festivals and market strolls.