INTRODUCING: INSPIRED BY

Welcome to our brand-new campaign, Inspired By, a world where the references are referencing. At ASOS, we know inspo is everywhere and we're bringing what inspires us to you. Cue our latest trends: Stable Girl, On Campus, Power Trip and Night Shift (plus there's more to come). Whether it’s Top Boy's Araloyin and everyone's favourite couple, Aki and Koichi, wearing 'fits inspired by a vintage yearbook, or Lauren-Nicole in a standout look inspired by a dinner-party chandelier, we’re convinced there's something for everyone. Scroll to find the new aesthetic you'll make your *whole* personality.

When we say inspiration is everywhere, we mean it – Stable Girl by ASOS was inspired by nostalgic fairground rides. Key elements of the trend include leather riding boots, landscape prints on asymmetric silhouettes, chunky-cable knits and blouses with drama. Oh, and saddle up, because GANT is back in a big way for AW24 – look to this legacy brand to nail the look. File this under: how to nail equestrian dressing.

 

SHOP THE TREND:
GANT houndstooth jacquard long sleeve polo shirt in tan, £160
ASOS DESIGN shirt with frill collar in brown check, £34
ASOS DESIGN raw edge maxi dress with a deep cowl back, £68
ASOS DESIGN herringbone check blazer, £60

Throwback ‘fits are always on the agenda, and that's why On Campus by ASOS references vintage college yearbooks. Do it like Araloyin; flip the script on preppy 'fits and complete your look with graphic tees, new-season knits and track-inspired styles. Plus, you can’t go wrong by investing in the big-name brands on campus AKA GANT, Tommy Jeans, Polo Ralph Lauren and Alma de Ace.

SHOP THE TREND:
ASOS DESIGN boxy relaxed stripe shirt with chest embroidery in blue, £30
ASOS DESIGN oversized varsity jacket in black with faux leather sleeves, £70
ASOS DESIGN oversized boxy fit knitted varsity cardigan with badge detail, £32
ASOS DESIGN boxy oversized t-shirt in washed yellow with front print, £22

Inspired by dinner-party chandeliers, Power Trip by ASOS is the destination to find your next night-out look. Discover party-season-approved co-ords, structured silhouettes with hyper-femme details, faux-leather skirts and metallic dresses. BTW, if you *really* want to make an entrance, we think the more embellishments, the better.

SHOP THE TREND:
ASOS DESIGN floral embellished mini dress with beaded fringe in burgundy, £160
ASOS DESIGN Curve disc sequin cami mini dress in gold, £120
ASOS DESIGN co-ord sequin one shoulder top in chocolate, £24
ASOS DESIGN co-ord sequin maxi skirt with split in chocolate, £32
ASOS DESIGN sparkle boucle high waisted tailored short in black, £30

Night Shift by ASOS references workwear icons – think utility styles and staple denim you can wear for the 9-5 and the 5-9. Look out for cult-classic workwear pieces like Dickies Harrington jackets, Carhartt WIP baggy jeans and Timberland boots, but keep it fresh by styling them with rave-ready accessories.

SHOP THE TREND:
Wrangler Novak acid wash denim chore jacket relaxed fit in light wash co-ord, £75
ASOS DESIGN oversized balloon fit jeans in dark wash blue, £35
ASOS DESIGN oversized t-shirt with applique text, £22
Carhartt WIP OG chore button up jacket in dark blue, £220