ADVERTORIAL

HOW TO FIND YOUR PERFECT PAIR OF JEANS WITH DR. DENIM

By Ayis Stephen-Diver, 7 October 2024

Parading denim and good times since 2004, Dr. Denim is back with a new drop in time to make the cut for your A/W wardrobe. The Swedish brand is a go-to spot for the it-girls, and its newest collection is streetwear-infused with graphic tees, masculine cuts and, of course, signature jeans. Welcome to your definitive guide to new-season denim ft. styling tips, finding your perfect pair and the key to making denim last.

Model with red hair walking through streets holding a canvas

SO, WHY DR. DENIM?

Dr. Denim was born out of a need for accessible, quality denim in the industry. Brought to life by Alexander, Johannes and Morten Graah – a father and 2x son trio with a joint passion for denim – the brand has established itself as a mainstay and key pillar in the denim landscape. And with styles that are reliable, comfortable and versatile, the question should be: why *not* Dr. Denim?

Model wearing black graphic tee with striped shirt and blue oversized jeans

FINDING YOUR PERFECT PAIR

One size doesn’t fit all, and Dr. Denim advocates for that. Whether you're into a baggy boyfriend fit or love the bootcut vibe, there's something for everyone in this new drop.

Top tip: when it comes to trying them on, if you're short on time, wrap the waistband of the jeans around your neck – if it meets comfortably at the back, the jeans will fit. And if you're unsure what size to order online, we recommend trying three jeans sizes: your traditional size, one size above and one size below.

Two female models and one male model seated on a staircase - wearing blue jeans and streetwear

STYLING THE DROP

This collection is packed full of looks that’ll take you from am to pm, and we’re not just talking denim. Browse through street-inspired styling essentials like graphic tees and varsity jackets, or the basic vests you can style endlessly. The classic core of 'jeans and a nice top' can create a myriad of visuals, from skater sleaze to Scandi-core and office-casual.

From left to right: blue denim skirt, baggy jeans with brown shoes, light blue baggy jeans

Pictures: ASOS

MAKING YOUR DENIM LAST

One thing about jeans? They rarely need washing. *Everyone* has that one pair they swear by and want to wear all week, and you can. Basically, unless they look/smell dirty – keep wearing them, because frequently washing is what wears denim out faster. When they do need a wash, make sure they’re inside-out, and on a gentle, cold-water cycle to avoid rips and tears. P.S. If you’re not a fan of the vintage-wash look, avoid putting them in too much sunlight to stop the colour fading.