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AW24 DENIM: 5 SHAPES TO KNOW

If there’s one item that stays firmly in the rotation, no matter the season, it’s jeans. So for AW24, we're putting denim right in the spotlight, bringing you the very best washes and cuts to liven up your weekly roster. We talked to denim buyer Julie to get all the insider details, so read on for our guide to your top 5 fits. New favourites, incoming...
A woman wearing grey straight-leg jeans and a white top | ASOS Style Feed

#1: STRAIGHT

ASOS DESIGN relaxed straight grazer jean in grey, £32

We can’t start a list of the best denim shapes for autumn without bringing straight jeans into the conversation. With a mid-rise cut and a straight leg from hip to ankle, these jeans are a certified wardrobe staple that boosts casual looks and dressier options with ease. 'We have non-stretch straight styles for a more authentic feel plus some versions with stretch for ease,' says denim buyer Julie. 'Both are gorge with a loafer or kitten heel.’ Consider us sold.
A woman wearing grey wide-leg jeans and a black top | ASOS Style Feed

#2: WIDE

ASOS DESIGN soft wide-leg jean in grey, £38

If you prefer your denim with a looser leg, we got you. Wide-leg jeans are a key silhouette this season and they come in multiple options. ‘Whether you want a high rise with a super soft feel or a more authentic baggy boyfriend that puddles to the floor, we've got them,' says Julie. We suggest balancing the voluminous leg with a fitted top or body for a ‘heels on’ night out, or going super louche with an oversized bomber or faux-leather jacket for a daytime date.
A woman wearing light wash mom jeans with a jacket | ASOS Style Feed

#3: MOM

ASOS DESIGN high-rise relaxed mom jean in vintage wash, £28

Fashion is in its nostalgia era right now with Y2K throwbacks and 90s mania in full force – and this hasn’t stopped at denim. Proof? The mom jean. Big in the 70s and 80s and then even bigger in the 2010s under Topshop's reign, the tapered style is back again. ‘Mom jeans are more important than ever this season. We have our high rise – an authentic tapered version which can be worn with or without a turn-up – and our gorgeous comfort-stretch styles with a slimmer silhouette,’ says Julie. That’s all the approval we needed.
A woman wearing blue barrel jeans with a blazer | ASOS Style Feed

#4: BARREL

ASOS DESIGN barrel leg jeans in mid blue, £36

Onto a newer shape for AW24: the barrel. Inspired by vintage Japanese workwear, with a distinctive curved leg shape, this masc-meets-femme cut has a mid-rise that rests just below the waist. According to Julie, ‘this style is a hit with our stylists. It’s like a baggy fit mixed with a mom jean, but even cooler’! They're a hit with the Hadid sisters, too. We recommend wearing them à la the Alaïa runway with a jean shirt for a double-denim flex.
A woman wearing light wash loose jeans with a black top | ASOS Style Feed

Pictures: ASOS

#5: BAGGY

ASOS DESIGN mid rise baggy boyfriend jeans in mid blue, £38


Prefer your denim super relaxed? Enter: the baggy fit. Another fresh silhouette for the season, this style is your answer for off-duty ‘fits. Described by Julie as ‘sitting at your waist and pooling at your shoes’, this fit is the perfect everyday go-to. And if you’re wondering how to style them, sneakers are always a great option, but mesh flats and your favourite autumn boots will work just as well.

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