ADVERTORIAL
3 TIMES TAYLOR SCHOOLED US IN GANT
By Lizzie Griffin, 24 September 2024

Picture: Getty
Varsity aesthetic, elevated staples and preppy details… Yep, GANT has entered the chat. One of the first American sportswear brands to make ‘dressing well without dressing up’ a thing, GANT is celebrating its 75th with a capsule anniversary collection and a womenswear drop here @ ASOS! And who better to take style lessons from than the ultimate GANT girl, Taylor Swift? Here are three times Taylor schooled us in GANT, plus tips on how to style the latest collection. It's time to step into your GANT era...

Picture: Getty

Picture: ASOS
GIVING ECLECTIC GRANDPA
Remember that eclectic grandpa trend? Well, it hasn’t gone anywhere. Taylor kept autumn demure in a patterned knit and tailored trousers, and we suggest copy-and-pasting the look with a twist: this GANT houndstooth polo makes a huge statement, so just play with the hemlines and swap out heeled loafers for boots.
GET THE LOOK:
GANT workwear jacket in beige – coming soon
GANT houndstooth jacquard long-sleeve polo shirt, £160
Similar: Topshop premium slouchy long tailored shorts, £38

Picture: Getty

Picture: ASOS
VERY VARSITY-CODED
Ever since romance blossomed between Taylor and footballer pro, Travis Kelce, she’s nailed girlfriend-on-the-bleachers dressing. See how she cheers with her hands in the air showing off the stars of this GANT jacket? Very cutesy. Channel some of that energy with preppy details on colour-block red (Taylor’s version).
GET THE LOOK:
GANT cord varsity bomber jacket with logo in red, £310
GANT striped shirt with logo in navy, £120
GANT pleated check midi skirt with stripe detail in grey, £150
Similar: ASOS DESIGN mary-jane ballet flat, £20

Picture: Getty

Picture: ASOS
SAY IT WITH GANT
Spotted: Taylor in NYC with ‘GANT’ peeping out on the sleeve of her blazer. But why not say it louder? This new GANT rugby shirt harks back to the brand's sportswear collections of the 70s. Complete the fit with a mini skirt a la Taylor, a pair of GANT socks and your go-to loafers. Autumn: accomplished.
GET THE LOOK:
GANT rugby polo shirt in pink – coming soon
Similar: ASOS DESIGN micro mini skirt in beige stripe, £28
GANT 75th Anniversary Capsule 1949 logo sports socks in white, £12
Similar: ASOS DESIGN leather loafers in black, £46