CHEAP MONDAY: THE RELAUNCH

After a five-year hiatus, Cheap Monday is back. Known for its indie-sleaze aesthetic and resonance with 2000s youth culture, the Swedish brand is relaunching with a heavy focus on denim, just in time for the autumn wardrobe refresh. Keep reading for everything you need to know about new collection and why this nostalgic brand is one you need on your radar.

Cheap Monday was *the* go-to for grungey denim and graphics in the 2000s, and was a favourite of Alt/Indie icons like Paramore’s Hayley Williams and Taylor Momsen. But the really great thing? It’s more than just Y2K nostalgia. The brand describes itself as ‘denim for the next generation’, and we agree. The edgy punk-ish origins are still apparent in the designs, but there’s so much room for experimentation and style expression (hello, belt-loop charms).

Cheap Monday Poser mid rise wide leg skater jeans in star dark wash blue, £40

Cheap Monday Booty Bei stretch low rise bootcut jeans in duster grey wash, £34

 

THE COLLECTION

Denim is the focus for the relaunch, and whether you’re into a baggy 00s skater fit, are being tempted by the return of the skinny jean or just love washed, distressed denim – there’s a style for you. Here are the deets on the just-launched styles – and there are even more dropping in the coming weeks.