ADVERTORIAL

CONVERSE'S GELATERIA TAKEOVER

By Steven Potter, 29 July 2024

To celebrate the all-new Converse Run Star trainers landing on ASOS, we teamed up with the brand to launch a special event in the heart of Soho in London. For one night only we took over Gelupo – one of the capital’s most beloved ice cream parlours – for an evening full of sweet treats, even sweeter sneaker styling and a secret workshop (but more on that below).

In case you didn't know, the Run Star is the brand’s first runner-style sneaker. Runners tend to be narrow and low-profile, and the Run Star’s unique shape draws on inspiration from 20 (yep, that's right!) of the brand’s classic silhouettes including logo details from the 2019 Run Star Hike as well as an exaggerated tread that takes cues from the OG Converse style: the Chuck Taylor All Star.

Blue Converse Run Star trainers | ASOS Style Feed

We also invited our very own ASOS Insiders to get some tips on how to style Converse’s first runner-style sneaker. But first, ice cream!

Insiders flower arranging | ASOS Style Feed

Later on, our friends over at Filth Florist dropped by and gave everyone a flower-arranging taster session. All the foliage colours matched the summer-ready palette of the Run Star: pink, blue, yellow, cream and black – we loved seeing how creative the Insiders were with their bouquets *adds floristry to list of new hobbies*.

Insider wearing Converse Run Star sneakers | ASOS Style Feed

It’s all about the little details – matching the accents in the print and the shorts, to the sneaks. BTW we also fully endorse wearing six different colours in one outfit and using the Run Star trainers as the boldest anchor point – perfect for getting everyone to notice your fresh-out-the-box trainers.

Insiders wearing Converse Run Star| ASOS Style Feed

Pictures: ASOS

An equally as head-turning tactic when styling bold sneakers is fully committing to the hue in question, case in point: this dreamy gingham co-ord paired with the red and pink colourway. Lastly, double denim plus Run Stars trainers? Sounds like a style hit to us – file this look under ‘day-festival looks’ to banish any what-to-wear worries this summer.

All five colours of the Run Star trainers are available to buy now – find your fave below.