ADVERTORIAL

WHEN ZENDAYA MET ON: RE-INTRODUCING THE CLOUDTILT

By Ayis Stephen-Diver, 12 June 2024

In case you missed it, Zendaya’s now the ambassador for Swiss-born sportswear company On. For their first collaborative campaign, movement, unity and inspiration take centre stage, showcased through an edit of performance-focused athleticwear, including the iconic Cloudtilt trainers. For the runners and the non-runners, scroll for the 411 on these must-haves and Zendaya.

Zendaya wearing black jumper and pink joggers | ASOS Style Feed

ON VERSATILITY

ON Cloudtilt trainers in white and pink, £150

The Cloudtilts feature an ultra-lightweight midsole and comfy cushioning – making them the perfect trainer for serving everyday athleisure-cool. Zendaya herself says 'it’s no secret that I’ve been a big fan of On for a long time' and she wears them 'on set, or when I’m traveling, rehearsing or running around with my dog', so consider that a sign that you should too.

Zendaya wearing pink sports bra and blue leggings

ON STYLE

ON Cloudtilt trainers in white and black, £150

'We've been massive admirers of Zendaya's ability to inspire a generation and dream big,' says David Allemann, co-founder of On. With their simple but effective colourways, fashion icon Zendaya effortless styles her pair three ways. With the signature On socks as the finishing detail, you’re ready to conquer whichever path you’re on.

Zendaya wearing black leg warmers with blue joggers

Pictures: On

ON PERFORMANCE

ON Cloudtilt trainers in white and lime, £150

The Cloudtilt is powered by On’s award-winning CloudTec Phase® technology. This adaptive cushioning is made to suit every step and promote seamless weight transfer, and the cloudlike midsole collapses as you hit the ground, offering a silky-smooth ride that’s perfect for city adventures.