FASHION

THE MAKING OF AN UNREAL SHOOT

By Katie McKain, 14 March 2024

Directors Amir Hossain and Soren Harrison, AKA Bedroom | ASOS Style Feed

Picture: Directors Amir Hossain and Soren Harrison on set

Blue skies, swaying grass, endless horizons… Our Unreal Finds set was so immersive, you could practically hear birds singing. All smoke and mirrors of course – or lights and LED screens, anyway, c/o Amir Hossain and Soren Harrison, AKA Bedroom. Known for making music vids with Arlo Parks and Beabadoobie, the director duo caught up with us on set to talk about the surreal-meets-hyper-real playground they created for AntsLive, Madeline Argy, Jessie Mae Alonzo and the supporting cast.

Model on the Unreal Finds Set | ASOS Style Feed

First things first - why ‘Bedroom’?
Amir: We used to always work out of Soren’s bedroom...

Soren: ...It was our HQ! We'd do all-nighters there, editing, coming up with ideas. So when we were thinking of a duo name, we thought we’d stick to the roots.

Where did you meet each other?
A: We met each other in Year 8 in high school, when we were 13.

S: I made films, and I found out he made films as well…

A: …and we were like, let’s both make films! We did a gap year doing every little job possible, and we slowly transitioned into doing music videos during uni.

‘I loved this idea of using the oversized props – watching it on the screen, it just feels like you’re looking into a different universe.’
– Soren Harrison

What’s been the most exciting part of the Unreal Finds set to work with?

A: The scale of it – we’ve definitely created a ‘world’. When you step onto the stage you feel like you’re immersed in a new universe. There’s a lot of colour and exuberance and creativity… We used a LED screen instead of a green screen, so you can actually see it and be in it.

S: I loved this idea of using oversized props – when you see the talent walking around, they look like little dolls.

Nice! What tricks did you use to create our ASOS dreamland?

A: Instead of doing everything in post-production, we thought, how can we have fun with in-camera tricks? We've made it feel like you’re constantly moving, being sucked into new environments.

How did you blend the fashion into the Unreal Finds concept? Did the fashion inspire you?

A: The fashion inspired me a lot – the dresses, the long trousers, the bagginess, the long legs; I’ve been shooting on a wider lens to enhance this.

S: The clothes inform the light and the mood – they make you feel like you’re not in a dark studio, you’re really there. They're the last piece of the puzzle – lots of interesting colours, tones and layering. We loved the women’s dresses.

Those dresses on the steps really banged!

A: Yeah, it was like a catwalk moment!

What was it like bringing in the talent once the set was built?

S: That’s when it really came to life.

A: It was really nice to see the talent see the set for the first time, they were so excited to play around in it. When Ants came to set, he looked like he was in a massive playhouse, interacting with all the different things. That was cool.