The new collections have a laser focus on quality, design, fit and fabric. We’ve embraced fresh runway trends (look out for cowboy, punk-revival and deconstructed utility influences). And we’ve mined our extensive archive, weaving elements of Topshop icons from the past into new and exciting styles – the kind you'll want to throw together with designer pieces in your wardrobe.
Topshop’s legendary jeans have been taken to the next level, too. Working with leading denim mills, the design team has employed the newest innovations to get the perfect fabric and construction for each fit, with each style put through rigorous testing to ensure longevity. So those Jamies and Jonis will continue to be longstanding members of your capsule wardrobe...
Our new-season message is all about creating ‘without walls’. But more so, it’s a manifesto that declares that, from now on, there are no boundaries: we’re 100% open. To bring this new ethos to life, we enlisted photographer Jesse Jenkins, whose CV includes the likes of Miu Miu and Love Magazine. For the shoot, Jesse wanted to recapture some of the old Topshop spirit: ‘Back in the day, you'd get off the tube at Oxford Circus and the store's window displays were the first thing you saw when you emerged from underground. They had this youthful, rebellious energy. I wanted to bring some of that back, but in a fresh, modern way.’
For the campaign’s video director Heji Shin (who counts Givenchy, Diesel and Vogue Italia as previous clients), the ‘without walls’ concept has a deep meaning. ‘To me, it’s a psychological state – it means you’re open to ideas and creativity. It makes you think of conversations around opening borders, and the merging of cultures, influences and ideas - which is so important.’
And so begins the next generation of the icon that is Topshop. We are 100% open. Open all hours, open everywhere and open to everyone. Open to what comes next. We’re open to conversation and open to inspiration. Come join us and open your mind (and your style) to infinite possibilities...