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INSPIRATION AND ADVICE
IT'S SOFT GIRL SZN
By Georgia Sayer, 20 June 2022
It's the trend that has us feeling all romantic 🥰 If you’re trying to picture it, think Taylor Swift in her Fearless era (acoustic guitar as an accessory is optional) 🎼 From the beach to the club, we’re channelling ethereal giiiirl 💅 realness with this one. Soft girl szn is all about the deets, so add mega ruffles, flowy fabrics, delicate prints and ultra-feminine silhouettes to your bag 🛍 The colour palette takes in everything from dusty desert neutrals to dreamy pastel pops. Basically, it’s giving boho-meets-Bridgerton 👸✌️ Read on for our guide to guaranteed soft girl stardom this summer ✨
COR-SET FOR SUMMER
This one's channelling Kate Sharma 👑 The dress that has your summer motives down – we’re talking weddings, holidays, and ngl, we’d even wear this to the shops cos it’s just so PRETTY 💙 Team it with chunkier than chunky heels to give this hyper-feminine look a bit of an edge ⚡️
RUFFLE REALNESS
The ultimate soft girl ‘fit has entered the chat 📲 This printed co-ord is giving serious summer goddess vibes 🌺 Floaty ruffles and oversized florals are a must for this trend, and you know we love a co-ord for hols (endless outfit ops + less things to pack) 🧳
SHE'S FANCY
NEW ROMANTICS
Not into skirts? Dw, you can still work this trend 💗 A pink colour palette, flowy oversized sleeves, flared trews and statement strap deetz are srsly delivering soft girl energy 🙌 This co-ord was made for the club, so just throw on your dancing shoes and we'll see you at the bar🕺
FRILL SEEKER
ETHEREAL GIIIIRL 💅 The ruffles are ruffling. Teamed with denim, this is a real off-duty, boho princess moment and we’re here for it 🙋♀️ Drapey fabrics are a crucial part of this trend, and Jaded London srsly understood the assignment so check it out 🗒