Skip to main content
your browser is not supported
To use ASOS, we recommend using the latest versions of Chrome, Firefox, Safari or Edge
ASOS logo

SPRING'S HOTTEST HUE? BUTTER YELLOW

Back in September, the SS25 runways were spread with a brand-new hue. The likes of Toteme, Chanel and Chloé featured head-to-toe butter yellow, ushering out brat green and serving a new kid on the color block. So as the days get brighter and (dare we whisper) warmer, we’re relying on this soft-sunshine shade to be the bread and butter of our new-season ‘fit checks.

Tommy Jeans chunky cable knit cardigan in butter yellow

Tommy Jeans chunky cable knit cardigan, $139

 

Not one to miss a beat, Rihanna stepped out during London SS25 fashion week in a custom Jacquemus butter-yellow bathrobe coat. We're always taking notes from RiRi, but who's to say you can't go a *little* more casual? This cardie is a low-key way to wrap up in beurre. 

ARRANGE poplin ruched detail drop waist midi dress in buttermilk | ASOS Style Feed

ARRANGE poplin ruched detail drop waist midi dress in buttermilk, $189

 

If butter won't cut it, look to lemony sweet treats as your food muse. Think lemon mochi, lemon meringue or anything limoncello for the ideal garden cocktail dress.

ASOS DESIGN denim micro skirt in butter yellow | ASOS Style Feed

ASOS DESIGN denim micro skirt in butter yellow, $42.99

 

In case you're looking at pale yellow and feeling stumped about how to style it, don't be afraid to mix and match with bolder tones. Turning to preppy standouts like this adidas zip-up adds edge to the femme-leaning energy of a butter-yellow skirt.

River Island Petite barrel leg pants in light yellow

River Island Petite barrel leg pants in light yellow, $75

 

A great rule when elevating workwear is unexpected colorways. Your gray slacks have nothing on this brighter butter shade.


ARRANGE shard sequin top with contrast straps in buttermilk for | ASOS Style Feed

Pictures: ASOS

ARRANGE shard sequin top with contrast straps in buttermilk, $139

 

A fresh approach to sequins? Opting for a paler shade over classic jewel tones or metallics. A shiny yet muted palette is 2025's take on cool-girl glamour.

SHOP THE STORY Items