LAUREN NICOLE ON HER NEW EDIT, PARTY-SEASON STYLE AND 10 YEARS OF LOVING ASOS

December 11, 2024

'Party season is truly my favorite time of the year', says Lauren Nicole. And it shows in her very first ASOS edit. The London-based influencer (@laurennicolefk) is always serving 'fitspo, made a cameo in our Inspired By campaign, and now she's curated her very own edit ft. the best of our Curve range. Her take on partywear is full of vibrant colors, statement pieces and out-out accessories – a reflection of the personal style we love to see on socials. To get fully acquainted with the edit and her inspirations (in life and style), we sat down with Lauren Nicole for a chat.

ASOS DESIGN Curve bardot dress in red, $45

Lauren Nicole wearing a white fur-look mini dress

ASOS EDITION Curve embellished mini dress, $199

Hey, Lauren Nicole! How did your love for fashion come about?

I come from a line of well-dressed and outspoken women. Growing up, I was inspired by their fashion choices and how they styled their hair, makeup, accessories and shoes. My mother, grandmother and aunties really shaped my love for fashion.

We love to hear it. You've been an ASOS lover for so long now, how did it feel to get your very own edit?
Truly a pinch-me moment. I've loved ASOS for well over a decade now. I'm so grateful.

Walk us through it and what influenced your picks?
Party season is truly my favorite time of the year. It allows me to be as bold and OTT as I want, so I picked pieces that were exactly that: playful, bold and OTT. That's me summed up, really.

Lauren Nicole wearing rhinestone layered chain necklace

ASOS DESIGN stud earrings with beaded bow detail in silver tone, $14.99

Were there any challenges you faced while putting everything together?
I was lucky enough to have complete creative control. Sadly, I wasn't able to control the weather, so shooting this campaign in the freezing cold was a -10/10 experience. But we created magic, and I had a nice warm bath straight after.

Describe your style in three words.
Bold. Vibrant. Flirty.

Lauren Nicole wearing a gold sequinned mini dress with fur jacket

ASOS DESIGN Curve disc sequin cami mini dress in gold, $199

Do you have any favorite pieces?
The gold sequin dress has my heart. An absolute masterpiece.

We love your bold color palette. How do you navigate color when building outfits?
I dress based on what brings me joy rather than what's trending or the color of the season. This approach makes building outfits so much easier.

Aside from yourself (obvs), who's your biggest style inspiration and why?
Tracee Ellis Ross. If I could raid any celebrity's wardrobe, it would be hers. I love that she isn't afraid of color or unusual silhouettes. Her style is effortlessly chic. She's an absolute icon to me.

Lauren Nicole wearing a burgundy jumpsuit

Pictures: ASOS

Coming soon: ASOS DESIGN Curve co-ord in burgundy

ASOS LUXE Curve mini dress, $139

Are there any trends you're loving right now?
Faux fur is a hit every fall/winter, but this year it's been especially good. I'm loving all the oversized, voluminous, and colorful pieces we're seeing.

It's almost here, so what's your fashion vibe for 2025?
New year, same vibe: BOLD baby.