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WHY TWINNING IS WINNING
By Symone Keisha, January 14, 2024
It's Jan, which means we're gonna be in sweats, pajamas and loungewear for the foreseeable... BUT, if you're bored and looking for a way to update your repertoire, we've got the answer: TWINNING 👯♂️ That's right, grab your bf, gf or bff, pick some matching loungewear sets (or his and hers pajamas!) and get ready to serve power-couple vibes. For inspo, check out these duos consciously coupling 😍

Instagram: @missjoslin @jsphlynch
#1: COLOR MATCH
Similar: Stradivarius soft touch sweater co-ord in green, $39.90
Similar: Fred Perry ripstop tricot sweatshirt in seagrass green, $150
Similar: ASOS DESIGN lounge borg sweat & wide leg pants, $24
Similar: Pull&Bear graphic oversized sweat in washed green, $39.90
Similar: Pull&Bear graphic sweatpants in washed green, $29.90
The key to twinning? Keep one clear defining factor the same in both of your looks. Here, partners in style Ellie Joslin and Joseph Lynch go tonal with their matching loungewear in a color we're still crushing over: sage green 💚 Varying sleeve lengths and texture add difference but are still as effective. We're into it.

Instagram: @proudlock @emmalouiseconnolly
#2: TAKE TWINNING LITERALLY
Similar: Calvin Klein Jeans Unisex seaming oversized hoodie in beige, $70
Similar: Calvin Klein Jeans unisex cargo joggers in beige, $50.75
For true unisex styling, channel Oliver Proudlock and Emma-Louise Connolly and rep the exact same tracksuit. Opting for PUMA down to the ground (literally, did you cop those kicks?), these two are mixing it up with respective statement earrings and chains. Slick.

Instagram: @alicedunnagan @jenhbarlow
#3: CHOOSE SIMPLE STYLING
Similar: ASOS DESIGN half zip sweatshirt co-ord in ice marl, $42.99
Similar: ASOS DESIGN ultimate jogger co-ord in ice marl, $24.99
The best accessory to nail this look? Your bff/roomie, obvs. Get them in on the act, like Alice Dunnagan and Jen Barlow have done, and work the same set with matching crisp-white sneaks and cute complementary hairstyles. It's a look made for posting on IG 📲

Instagram: @lozvassallo @leetayylor
#4: DON'T FORGET THE OUTERWEAR
Similar: Reclaimed Vintage unisex hoodie co-ord in washed stone, $64.99
Similar: Reclaimed Vintage unisex jogger co-ord in washed stone, $22.49
Remember what we said about finding a key defining factor? Witness it working on Loz Vassallo and Lee Taylor: matching tracksuits in the exact same shade of neutral paired with cool khaki puffers and white kicks, and they've each chosen a shade to rep in beanie form. Clever, eh? 🧢

Instagram: @ayeshapi @bdonna_12
#5: OPPOSITES ATTRACT
Similar: New Balance unisex collegiate sweatshirt in navy, $91
Similar: New Balance unisex collegiate sweatshirt in gray, $91
A subtler take but no less effective; Ayesha Perry-Iqbal and Brian Donnas go head-to-tonal in contrasting colors but matching shapes. Like Yin and Yang, the balance is flawless ☯️