STYLE. GROOMING. INSPIRATION. ADVICE.
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ASOS REWIND: THE BEST OF 2024
December 31, 2024
The year’s almost over, so in the spirit of nostalgia we’re spilling our stats. From the most-bought item to the brand that’s dominating your search bar, which of your faves will you be carrying into 2025? Scroll for ASOS’s 2024 highlights.
adidas Originals Samba OG sneakers in white, $100
YOUR MOST-LOVED ITEM
adi’s timeless sneaker in the white/black colorway had city creatives, soccer fans and Paul Mescal locked in with over 300K saves and 118K pairs sold. Considering the comeback of 80s/90s aesthetics and the lean towards everyday low-profile sneakers, we’re predicting the Samba OG’s crown won’t be tipping anytime soon (and we're very happy about it).
ASOS DESIGN essential boxy oversized zip through hoodie in charcoal, $37.99
YOUR TOP BRANDS
Our very-own ASOS DESIGN was your favorite brand this year, selling 69M pieces thanks to hot drops like premium basics and partywear. Runners-up include heavyweights like Nike, New Balance, adidas Originals and Topman. Whether you were inspired by our On Campus or 90s Luxe aesthetics, you can count on us to keep fresh trends rolling into the new year.
HOT ON SOCIAL
ICYMI, we went to the Gladiator II premiere and while we didn't *actually* talk to Pedro Pascal, ASOS Mini caught his eye with her nails... and you loved it! No seriously, it got 2.2M views on Instagram – head over to socials to watch the viral video (and the nail reveal, obvs). Over on the other app, you loved our campaign video ft. influencer Madeline Argy the most! We don’t blame you, she looks *unreal*.
Pictures: ASOS
New Balance 2002 sneakers in gray, $144.99
YOUR MOST-SEARCHED
New Balance obsession was widespread in 2024, with a whopping 4.7M searches. While their iconic chunky sneakers like the 530s and 2002s are always in-demand, you also showed love to their fresh take on minimalist sneakers: the RC42. With stars like TSHA and Dave repping the brand, it’s no wonder *everyone* wanted a pair.
