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STYLE AND CULTURE
CHEAP MONDAY: THE RELAUNCH
By Emma Strawbridge, September 5, 2024
After a five-year hiatus, Cheap Monday is back. Known for its indie-sleaze aesthetic and resonance with 2000s youth culture, the Swedish brand is relaunching with a heavy focus on jeans, just in time for the fall wardrobe refresh. Keep reading for everything you need to know about new collection and why this nostalgic brand is one you need on your radar.
LAUNCHED: 2004
FOUNDERS: Örjan Andersson and Adam Friberg
ORIGIN: Stockholm, Sweden
IN THREE WORDS: Grungey, rebellious, nostalgic
FUN FACT: It was originally a second-hand clothing store
KEY STYLE: The Looser
FOUNDERS: Örjan Andersson and Adam Friberg
ORIGIN: Stockholm, Sweden
IN THREE WORDS: Grungey, rebellious, nostalgic
FUN FACT: It was originally a second-hand clothing store
KEY STYLE: The Looser
WHY WE LOVE IT
Cheap Monday was *the* go-to for grungey denim and graphics in the 2000s, and was a favorite of Alt/Indie icons. But the really great thing? It’s more than just Y2K nostalgia. The brand describes itself as ‘denim for the next generation’, and we agree. The edgy punk-ish origins are still apparent in the designs, but there’s so much room for experimentation and style expression – see for yourself.
Cheap Monday Looser baggy jeans with extreme spray in rinse wash blue, $58
THE COLLECTION
Denim is the focus for the relaunch, and whether you’re into a baggy 00s skater fit, are being tempted by the return of the skinny jean or just love washed, distressed denim – there’s a style for you. Here are the deets on the just-launched styles – and there are even more dropping in the coming weeks.
