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STYLE AND CULTURE
SPRING’S MOST-UNLIKELY STYLE ITEM: FLARED JEANS
By Lizzie Griffin, 17 February 2025

Picture: Getty
The conversation around Kendrick Lamar’s 00s flared jeans is still going strong and whilst his divisive fashion choice has generated many ‘Kenny-is-as-cute-as-a-button’ memes, this isn’t the first time we’re seeing men opt for pooling denim hemlines. Colman Domingo looked like a 70s dream in tailored flares at the 2025 Critics' Circle Film Awards, and Louis Vuitton’s Pharrell Williams has been seen wearing bootcut denim almost exclusively over the last few weeks. So, it’s official, flares are here to stay – keep scrolling to see how you can style spring’s hottest item.

Picture: ASOS
ASOS DESIGN stretch flare jeans in light wash blue, £25
DO IT LIKE KENDRICK
Stay close to his half-time show look and get loose at the knees with a light-wash pair that flares over your shoes. Complete the ‘fit with a faux-leather jacket, your freshest Nikes and a cap.
DO IT LIKE KENDRICK
Stay close to his half-time show look and get loose at the knees with a light-wash pair that flares over your shoes. Complete the ‘fit with a faux-leather jacket, your freshest Nikes and a cap.

Picture: ASOS
ASOS DESIGN stretch flare jeans with brown tint in washed black, £32
BROWN TINT
Seeing as the colour brown has been dominating the most-recent trend cycles, it only makes sense to invest in the shade. The skinny fit of this pair makes the flare exaggerated, so they're the perfect foundation to play with high-low dressing – add a black tee and team with a boxy shirt. You’ve got it!
BROWN TINT
Seeing as the colour brown has been dominating the most-recent trend cycles, it only makes sense to invest in the shade. The skinny fit of this pair makes the flare exaggerated, so they're the perfect foundation to play with high-low dressing – add a black tee and team with a boxy shirt. You’ve got it!

Picture: ASOS
Cheap Monday Boo Bootleg rigid bootcut jeans in blue wash with faded highlight, £40
00s DENIM
Looking for a pair that feels like they've come straight out of the Y2K archives? Cheap Monday is your best bet. These bootcut jeans have a mom fit, faded details, and will pool over your Birkenstock boots for the full Kenny effect. Just add a graphic vest and it’s as 00s as it gets!
00s DENIM
Looking for a pair that feels like they've come straight out of the Y2K archives? Cheap Monday is your best bet. These bootcut jeans have a mom fit, faded details, and will pool over your Birkenstock boots for the full Kenny effect. Just add a graphic vest and it’s as 00s as it gets!

Picture: ASOS
ASOS DESIGN wide flare jeans in brown tint, £30
SUBTLE FLARE
Ok, some of you might not be ready to jump into the flare comeback just yet, but why not dip your toes in? Tread the fine line between straight-leg and flare, with a pair that makes an effortless statement. Finish off the ‘fit with neutrals as an easy styling solution to keep things relaxed. And just like that, you're prepped for any casual motive.
SUBTLE FLARE
Ok, some of you might not be ready to jump into the flare comeback just yet, but why not dip your toes in? Tread the fine line between straight-leg and flare, with a pair that makes an effortless statement. Finish off the ‘fit with neutrals as an easy styling solution to keep things relaxed. And just like that, you're prepped for any casual motive.

Picture: ASOS
ASOS DESIGN wide flare smart trousers with pleat in beige, £38
GO TAILORED
No, these aren't jeans, but they do deserve a mention! We all know that tailoring is huge for 2025, so why not opt for a pair of tailored flares like these? The best way to style them: finish things off with neutral picks from our new-season drop or add a shirt and tie to amp up the corp cool.
GO TAILORED
No, these aren't jeans, but they do deserve a mention! We all know that tailoring is huge for 2025, so why not opt for a pair of tailored flares like these? The best way to style them: finish things off with neutral picks from our new-season drop or add a shirt and tie to amp up the corp cool.