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STYLE AND CULTURE
ÖLEND JUST LANDED: GET TO KNOW THE DROP
By Symone Keisha, 27 January 2025
Guess what? Ölend just landed at ASOS! Created in Barcelona, Ölend make high-quality bags that seamlessly blend function and style, plus they're everywhere right now. Before you start adding every colour to your basket (and trust us, you will), co-founder, Adriana Dumon, spills the tea on what you need to know about the brand of the moment.
OLEND Ona soft nylon multiwear crossbody bag in cobalt blue, £82
INSIDER KNOWLEDGE
Adriana tells us: ‘inspiration for the brand came from my father – the minimalistic Nordic style and the Mediterranean lifestyle.’ The bags are simple in shape, but are elevated in the design choices with a modern padded structure and water-resistant fabric – perfectly suited to those who prefer a stripped-back design. Plus, the bold colours offer max impact for all your new-season looks too.
OLEND Ona soft nylon multiwear crossbody bag in khaki, £82
THE HERO PIECE
Every brand has that one item that puts them on the map and for Ölend, it’s the Ona Soft bag AKA the *IT accessory* of the year. Large enough to throw in your laptop, books and so much more, it’s easy to see why it’s been crowned as the ultimate everyday bag over on the clock app. Adriana echoes that sentiment: 'we wanted to design bags that are versatile enough for city life, yet robust enough for any adventure.' Prefer your bags on the smaller side? The Ona Soft comes in mini and micro sizes too!
Pictures: ASOS
OLEND Ona soft nylon multiwear crossbody bag in coral, £82
MORE WAYS TO WEAR
If you’re ever torn between what style of bag to get, Ölend is one step ahead. Each piece is multi use meaning you can transition it from a backpack to a shoulder bag in no time. And if that wasn’t enough, Ölend is a unisex brand so your S.O. can get in on the style aura points too.
MORE WAYS TO WEAR
If you’re ever torn between what style of bag to get, Ölend is one step ahead. Each piece is multi use meaning you can transition it from a backpack to a shoulder bag in no time. And if that wasn’t enough, Ölend is a unisex brand so your S.O. can get in on the style aura points too.
