STYLE AND CULTURE

HERE'S WHAT YOU MISSED AT THE ASOS | MIXMAG PARTY

By Ayis Stephen-Diver, 4 December 2024

Your friends probably attended, your fave DJs attended, and that influencer who dominated your Pinterest moodboard definitely attended. FOMO is a real, visceral experience, especially when it involves a *free* gig at everyone's fave venue: Colour Factory in Hackney Wick. If you couldn't make it, allow us to let you into the ASOS | Mixmag's celebration of our Night Shift trend. After all, there’s no better way to usher in party season than with a party.

sim0ne on the decks at the ASOS | Mixmag party

@sim0ne's set had everyone hyped.

@gullyguyleo's energy >

#1: THE MUSIC

When it's hosted by sim0ne, you know the party's about to be generational. The Scottish DJ kept the decks on fire all night with her set of club classics and rave hits that were truly authentic to the venue. Alongside her and a myriad of other mood-makers, streetwear-influencer-turned-musician GullyGuyLeo spun an amazing set while looking fly as ever.

@_jayytagle

@omarnyame and @ayomi.ao

#2: THE GUESTLIST

Spotted: Stylist/influencer Jay Taglé and Love Island 2024 stars Omar and Ayo rocking puffer jackets. With a party this hot and in demand, it was inevitable to see some familiar faces. Gone are the days of celebs being mythical enigmas you could only catch at that one Soho restaurant after closing time, now there’s a good chance they’re soaking in the vibes with everyone else at a warehouse in East LDN.

GIF of various guests at the ASOS | Mixmag party

Pictures: Michaela Efford

#3: THE 'FITS

Ever wanted to know what it’s like to mingle with the most-fashionable people in the city? Cast your eyes on Exhibit A. Night Shift by ASOS was the dress code and everyone delivered. Think campus prep, tailoring, denim, basics, faux fur, touches of streetwear, graphic prints, monochrome… no two guests looked even remotely similar. With all this inspiration around, we were *seriously* spoiled for ‘fitspo.