STYLE AND CULTURE

MEET THE BEST-DRESSED GUESTS FROM OUR CAMPAIGN LAUNCH PARTY

By Lizzie Griffin, 24 October 2024

Gif of menswear attendees from the Inspired By launch event | ASOS Style Feed

Pictures: Ciesary

Our brand-new campaign, Inspired By, is launching on Monday (set those alarms), so naturally – we *had* to celebrate. One thing you can count on at an ASOS party are the looks, and with guests like Top Boy's Araloyin, Aitch and Dami Hope, we were spoilt for outfit inspo on the night. Want to see the best serves? Scroll for the scoop.

@araloyino

If you needed proof that denim is always a good idea, just look to Araloyin. We love how he paired this streetwear-inspired denim set with a preppy striped rugby shirt (check that top button) – it's a combo that you'll want to take notes on this season.

ARALOYIN'S JACKET: COLLUSION zip through denim jacket in black co-ord, £45.99

@damihope

@ebbyybrown

Here's a lesson on how to do leather jackets, two ways. Dami dials his Harrington down by styling the shade of brown (the colour of the season, BTW) with a simple navy knit and jeans. Ebeneze dials up black leather with a double-zip number and a tapper hat. Either way, both looks are a 10/10.

DAMI'S JACKET: ASOS DESIGN Premium oversized real leather harrington jacket in brown, £160

@kanaan._

Heard about our On Campus by ASOS edit? Kanaan got the memo with this varsity-meets-streetwear look. The autumnal palette created by joining up forest-green, tobacco and true-blue denim gets a 10/10 from us.

KANAAN'S JACKET: Levi's Rowan varsity wool & leather jacket in green, £250

@bryan_perera, @nilefrom00 and @juliusjuliano

Pictures: Michaela Efford

@felicianojames3

Bryan nails tailored styling here and elevates his whole look with a tie. If you were looking for a reason to bring the humble neck accessory into your AW24 wardrobe, let this be it! Plus, Feliciano's jacket makes a serious statement – we can't get over it.