ADVERTORIAL

A CLOSER LOOK AT WEEKDAY'S NEW COLLECTION

By Ayis Stephen-Diver, 7 October 2024

A new drop c/o Weekday just landed and there’s never been a better time to step up your Scandi-core game! Take on new-season styling in the fresh AW24 collection full of effortless styles including relaxed fits and autumn-ready tones that provide *all* the attitude. Ready for a closer look? Yeah you are! Embrace Weekday, every day.

Male and female models sitting on the floor while staring at each other

ROOM FOR TWO: RELAXED, OVERSIZED SILHOUETTES

Normcore dressing is the new default aesthetic when you want to look effortless, every day. Start off in baggy jeans and keep the relaxed vibe moving through everything you do… whether that’s sipping your morning coffee or walking your dog with your S.O.

GET THE LOOK:

Weekday Galaxy loose fit straight leg jeans in tuned black, £50 (left)
ASOS DESIGN relaxed off shoulder t-shirt in grey marl, £18 (right)
Weekday Astro Unisex wide leg cord trousers in dark brown, £59 (right)

Man wearing acid wash grey tracksuit with his arm around woman wearing brown knit cardigan with brown joggers

COLOURS THAT CONNECT: AUTUMN TONES

Versatile basics are at the heart of Weekday, so naturally the latest collection stays grounded in neutral colours like black, brown and beige, alongside acid-wash styles for textural interest. Take the opportunity to embrace simplicity and cosy up on the sofa in new-season tracksuits and loungewear.

GET THE LOOK:
Weekday Roman co-ord zip through hoodie with exposed seam detail in washed blue, £59 (left, similar)
Weekday Astro co-ord wide leg joggers with exposed seam detail in washed blue, £49 (left, similar)
Weekday Alika chunky wool blend cardigan in dark mole, £57 (right)
Weekday loose wide fit joggers in mole, £39 (right)

Woman crouched down earring white shorts and grey sweatshirt

Man posing wearing no shirt and grey jeans

PLAYFUL STYLING: UNDERWEAR ON SHOW

We love the way Weekday experiments with styling to make things interesting, so take note… Wear your jeans low and pull your boxers high so they’re showing *just enough*. Stepping outside? Just add a striped T-shirt and boots to give you that city-edge you’d likely see on fashion icons like A$AP Rocky.

GET THE LOOK:
Weekday Frida washed oversized long sleeve top in off-black, £19 (left)
Weekday Astro Unisex wide leg cord trousers in dark brown, £59 (right)

Woman wearing baggy jacket with grey jeans with man wearing green and black striped t shirt and black jeans

Pictures: ASOS

MATCHING MOMENTS: Y2K DETAILS

Terrace style was this summer's favourite trend, and if it was yours too, then luckily Weekday's made it cold-weather friendly. To replicate that vintage-sports vibe, an oversized striped jersey is a good place to start. To copy and paste this statement style, you’ll need a few more pieces: slim jeans (of which Weekday has plenty), low-profile trainers and of course, for your other half to match your ‘fit.

GET THE LOOK:
Weekday Gem bomber coat with contrast faux fur hood in dark grey, £109 (right)
Weekday Astro Unisex wide leg cord trousers in dark brown, £59 (right)
Weekday Alek football jersey t-shirt (left, coming soon)
Weekday Galaxy loose fit baggy jeans in heavy blue wash, £50 (similar, left)