NEW DROP

HUGO BLUE: YOUR WARDROBE'S NEW MVP

By James Prescott-Kerr, 6 March 2024

Have you heard the good news? HUGO BLUE is launching on-site 📢 Now, we all know HUGO is a legend in the suiting and streetwear game, but their new line is something a bit different. With denim designs at its core, HUGO BLUE is about to bring some freshness to your wardrobe. So, let's check out some absolute hits from this new line 🦋🫐💙

Man wearing Hugo Blue denim varsity jacket and hat| ASOS Style Feed

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One thing about HUGO BLUE? They're going to tap into all the hottest trends 🔐 From hints of workwear to varsity cool, the pieces will be the star addition to your wardrobe. We've got our eyes on the varsity jacket that's literally screaming for us to pair it with a simple white tee and slouchy jeans. Our new weekend uniform, confirmed.

Man and woman wearing Hugo Blue knitwear | ASOS Style Feed

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HUGO BLUE is all about the denim details that you can wear from daytime to dancefloor. Our fave pick? The light-wash jeans – they're the perfect colour for this transitional season. We'd style them with a neutral-coloured knit (this one nicely taps into the logomaina trend ^) and box-fresh trainers.

man and woman wearing Hugo Blue floral print tee | ASOS Style Feed

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Whatever your plans, HUGO BLUE has all the looks covered. If your style senses are still tingling, we're not going to gatekeep. You can shop the latest drops from HUGO BLUE right now ⤵️