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Topman Next Chapter

If you grew up in the UK, you’ll likely have fond memories of Topman – and probably some nostalgic (and potentially interesting) teenage fashion moments. Now, the next chapter is upon us, as we harness the power of Topman’s heritage and step into an exciting new phase.

A model in Topman

A model in Topman

The new collections have a laser focus on quality, design, fit and fabric. We’ve embraced fresh runway trends (look out for craft, futuristic and deconstructed utility influences). Tailoring has been taken to the next level as we work with fabric mills on producing suiting for every occasion. And we’ve mined our extensive archive, too, weaving elements of Topman icons from the past into new and exciting styles.

A Topshop logo sign

A model in Topman

Our new-season message is all about creativity 'without walls'. From now on, there are no boundaries: we’re 100% open. To bring this new ethos to life, we enlisted photographer Jesse Jenkins, whose CV includes the likes of Miu Miu and Love Magazine. For the shoot, Jesse wanted to harness some of the old Topman spirit: ‘Back in the day, you'd get off the tube at Oxford Circus and the images in the window were the first thing you saw when you emerged from underground. They had this youthful, rebellious energy. I wanted to bring some of that back, but in a fresh, modern way.’

A model in Topman

A model in Topman

A model in Topman

A model in Topman

The new collections have a laser focus on quality, design, fit and fabric. We’ve embraced fresh runway trends (look out for craft, futuristic and deconstructed utility influences). Tailoring has been taken to the next level as we work with fabric mills on producing suiting for every occasion. And we’ve mined our extensive archive, too, weaving elements of Topman icons from the past into new and exciting styles.

A model in Topman

A model in Topman

Our new-season message is all about creativity 'without walls'. From now on, there are no boundaries: we’re 100% open. To bring this new ethos to life, we enlisted photographer Jesse Jenkins, whose CV includes the likes of Miu Miu and Love Magazine. For the shoot, Jesse wanted to harness some of the old Topman spirit: ‘Back in the day, you'd get off the tube at Oxford Circus and the images in the window were the first thing you saw when you emerged from underground. They had this youthful, rebellious energy. I wanted to bring some of that back, but in a fresh, modern way.’

A Topshop logo sign

A model in Topman

To the campaign’s video director Heji Shin (who counts Givenchy, Diesel, and Vogue Italia as previous clients), the ‘without walls’ concept has a deep meaning. ‘To me, it’s a psychological state – it means you’re open to ideas and creativity. It makes you think of conversations around opening borders, and the merging of cultures, influences and ideas - which is so important.’


And so begins the next generation of the icon that is Topman. We are 100% open. Open all hours, open everywhere and open to everyone. Open to what comes next. We’re open to conversation and open to inspiration. Come join us and open your mind (and your style) to infinite possibilities...

To the campaign’s video director Heji Shin (who counts Givenchy, Diesel, and Vogue Italia as previous clients), the ‘without walls’ concept has a deep meaning. ‘To me, it’s a psychological state – it means you’re open to ideas and creativity. It makes you think of conversations around opening borders, and the merging of cultures, influences and ideas - which is so important.’


And so begins the next generation of the icon that is Topman. We are 100% open. Open all hours, open everywhere and open to everyone. Open to what comes next. We’re open to conversation and open to inspiration. Come join us and open your mind (and your style) to infinite possibilities...