STYLE. GROOMING. INSPIRATION. ADVICE.
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LOOPED
INTRODUCING NIKE VAPORWAVE
By Nic Hayman, 28 February 2018
Few brand logos can really claim to be iconic. But then there's the Swoosh – a symbol legendary in status right across the sport and sneaker scene. It's hard to believe the branding that's become an emblem for excellence the world over was originally purchased back in 1971 from graphic design student Carolyn Davidson for only $35. Founder Phil Knight is quoted as saying he hoped it would 'grow on him'.
Fast forward to now, and the logo is seen amped to its splashiest size yet in the brand's latest apparel drop – the Nike VaporWave collection.
Pictures: Jacob Hodgkinson
The Swoosh goes super-sized across a range of snazzy tracksuits – lightweight, packable two-pieces, brightly-daubed retro windbreakers and cool polar fleece bits. This is Nike sportswear at its boldest.
With that in mind, we tapped up a couple of our pals to properly put it through its paces. As pro dancers, Demi and Ed are all about being seen in pieces that help hype their movement, making them the perfect subjects to show off this collection to the fullest. Peep them as they get to work and shop the VaporWave collection with its standout Swoosh below. Guess it's fair to say the symbol grew on you then, eh Phil?
