Benefit Gimme Brow

Eyebrow gel by Benefit

• The fluffier, the better
• Gives natural-looking fullness and definition
• Rich, gel texture
• Long-lasting, water-resistant formula
• Tapered brush for easy application
• Press play on the video for a closer look
• Product is non-returnable for hygiene reasons

In 1976, sisters Jean and Jane Ford flipped a coin – heads they opened a deli, tails they opened a makeup store. It landed on tails, so they set up shop in San Francisco and launched whimsical cosmetics brand Benefit. We’ve handpicked a few of its products and it's safe to say that the POREfessional primer and They’re Real! mascara are two of our faves. Check out the brand’s high-beam highlighter too – it’s won awards, don’t you know.

Size: 3g

Stroke brush tip along brow to define shape
Brush volumising eyebrow gel through brows with side of brush to blend and build