Benefit Cosmetics They're Real! Lengthening Mascara

Mascara by Benefit

• The only drama you need is in your lashes
• Full-volume effect
• Slanted wand for extra precision
• Grabs lashes from root to tip
• Custom-domed top curls and lengthens smaller lashes
• Long-lasting, pigmented formula
• Winner of the Vogue 100 Beauty Hall of Fame award
• It's kinda a big deal
• Product is non-returnable for hygiene reasons

In 1976, sisters Jean and Jane Ford flipped a coin – heads they opened a deli, tails they opened a makeup store. It landed on tails, so they set up shop in San Francisco and launched whimsical cosmetics brand Benefit. We’ve handpicked a few of its products and it's safe to say that the POREfessional primer and They’re Real! mascara are two of our faves. Check out the brand’s high-beam highlighter too – it’s won awards, don’t you know.

Size: 8.5g