Benefit Cosmetics Fluff Up Flexible Hold Texturizing Wax Mini

Face + Body by Benefit

In 1976, sisters Jean and Jane Ford flipped a coin – heads they opened a deli, tails they opened a makeup store. It landed on tails, so they set up shop in San Francisco and launched whimsical cosmetics brand Benefit. We’ve handpicked a few of its products and it's safe to say that the POREfessional primer and They’re Real! mascara are two of our faves. Check out the brand’s high-beam highlighter too – it’s won awards, don’t you know.

Product size: 3ml/0.1oz

Brush over brows in upward strokes to fluff up and texturize
Gently comb brows against direction of natural growth to increase fluff
Brush into desired shape
Layer Fluff Up Brow Wax over Benefit Cosmetics’ Precisely, My Brow Pencil (sold separately) for a fuller, richer, defined look